Final Digipak and Feedback

Digipak

 Edit 1

The final digipak a task, but we ended up needing a lot more resources that we already used in the past by our own creation, this would be, for example the movie credits writing that we created using illustrator for the magazine advert, the Taurus records logo, the image used in the first panel. We tried to make this as realistic as possible, compositionally and detail wise. For this reason, we added Virgin records to the front and back of the digipak. We also added both the virgin records website URL, created a fake Taurus records URL, and added the Bastille website URL as well. On top of this, we added a barcode specific to digipak. We were originally going to do a 4 panel digipak, but we then made it a six panel digipak because it would get us more marks. this lead us to create some design decisions that we havent thought of previously, such as the two panels to the left. I wanted to keep the panel on the left simplistic, as it is what the customer would see when they first unfold it, plus i think it looks aesthetically pleasing with the faint smoke in the background, makes it look like the fire is still burning but it is not visible in this shot. For the main image, the front image, i had to create, using photoshop, and island, as well as crop fire out from one of our fire shots, to add fire to the island. I like how this turned out when looking at it from far away, however, if it were to be analysed closely there would be a lot of flaws within the image editing, such as stretched textures and poor lighting effects. I put the Bastille text in the middle to cover these flaws and draw the eye to Kierann rather than the background. We were also meant to create a new shape to represent Bastille, so i chose a circle. This is good as it opened up a lot of new ideas for composition ideas. I added circles in photoshop and then gave it the stroke effect, changed the layer effect to overlay and reduced the opacity, to finish it, i would decrease the fill, making the illusion of the circle lighting up the background, which can be seen on the front panel and the left third panel.

The flaws of the digipak become pretty obvious after looking at it though, for example i forgot to flip the top three panels, and there were some white gaps between some of the panels.

Edit 2

I flipped the top 3 panels, got rid of the white panels.

"What can be improved - Notes"

DO YOU LIKE THE DESIGN OF OUR DIGIPAK?

Yes - 3 people

Good, but needs improvement - 9 people

No - 1 person

What can be improved?

-Use a different image for the top three panels

-Flip those top 3 panels

-May need some track listing

-Vary the shots used

Edit 3

Although i removed the movie credit text from the magazine advert, i have decided to keep it in the digipak because i feel as if it needs to be there for credits. Plus it makes it look unique and niche. I replaced the main image here so it relates back to the magazine advert, and the imagery makes sense seems as Kierann is in the same setting we used in the music video, and he's looking directly in the fire.

Edit 4

In this edit, we decided to change the top three slides of the digipak, mainly because the image used at the top became extremely pixelated when becoming enlarged. I kept the middle image the same because it fit with our idea of showing progression through the day within our ancillary products as well as the music video. I also added the Bastille text and logo in the middle of these shots. The next addition with the track list. originally, we thought the digipak was for a single, turns out it's a promotional product for an album. I effectively added popular Bastille songs, but made it so the main track "The things we lost in the fire" the first within the list. we placed it on this slide as there was a lot of space on it already, and we wanted to keep the slide to the left of it looking crisp and succinct.

Edit 5

In this edit and responding to verbal feedback, i moved the Bastille text on the spine upwards towards the middle . I removed the Bastille text from the top images as well as their logo, and put an opacity 31% triangle in it's replacement so it doesn't look bland (we tried it without any effect on it, and it didn't look correct). I also decreased the text size as we felt the track list was a little too large.

Edit 6

I had realised an error within our digipak, and it came about when i flipped the product 180 degrees. The time cycle went from night to day, rather than day to night, so i changed around the top two slides.