When it comes to props we needed to make sure that they all have similar props in each to make them all link. When it comes to successful marketing we knew that making sure our products look similar. This would mean that our audience would be able to spot the products wherever they are and it creates a sort of brand image. If we had different looking products it would mean that customers and our target audience wouldn't be able to tell that it is our products which would mean its less recognisable.
Firstly one of the props we have used for all 3 products is fire. The main song in the album is 'Things we lost in the fire' so making sure that the main prop on the products is fire is essential to the recognition. We have this displayed on all three products of ours. To create the fire it took us around half an hour which included building and getting some fuel to set off the fire. Luckily we had a friend who had a lot of spare material which we was allowed to take to burn. This mixed with a bit of dead foliage meant that we could build up a nice large fire in which we thought would make the music video look a lot more professional. We were also very lucky to get the location that we had. We had a small section of concrete at the end of a large field which meant that we could light the fire safely. overall I think that having the location and the material it meant that we could create the best fire to make our video look professional.
The second prop that we had in our video was a bench. We wanted it to look like the artist was alone to emphasise that he is alone. The best way we thought we could do this was of him sitting on a bench. We were lucky as there was a bench in the field we were filming in which meant that all we had to do was to carry it to the correct position and to make sure that it was in the frame which had to include the fire. Luckily we had a clear idea of what we wanted to do as we had a good shot list and storyboard.
The third prop that we wanted to use was a notebook. We wanted to show the love that the actor and her once had and the best way we thought that we could achieve this is through the use of a notebook. We also wanted to do this because we wanted to see the actor throwing things in the fire to represent his loss and the burning of their old relationship. This is why it was essential to firstly show the notebook first as it would not have made much sense otherwise.
We thought that the female and the new male should be holding something to show that they are on some kind of date and that they are together. The best way we thought we could do this is through the use of them two holding the same cup. We thought that this would be good to show that they are together and to help make it clearer for the audience. We also thought it would look a lot more professional rather than them not holding anything.
Finally, the last prop that we wanted to make sure that we had a shot of was the mobile phone. The mobile phone was used to show that he still had emotions for her however he started to lose them once he was on it. The way that we was able to show this is through the use of footage showing him deleting old photo's of them. We wanted to show that whenever the males were on the phone it showed that they were losing their passion and love for the female actor. This is clear from the shot of the new male pushing the female character away. We thought that having one object to display the loss of love would be the phone as it would look the best and be the easiest to shoot with.
Firstly one of the props we have used for all 3 products is fire. The main song in the album is 'Things we lost in the fire' so making sure that the main prop on the products is fire is essential to the recognition. We have this displayed on all three products of ours. To create the fire it took us around half an hour which included building and getting some fuel to set off the fire. Luckily we had a friend who had a lot of spare material which we was allowed to take to burn. This mixed with a bit of dead foliage meant that we could build up a nice large fire in which we thought would make the music video look a lot more professional. We were also very lucky to get the location that we had. We had a small section of concrete at the end of a large field which meant that we could light the fire safely. overall I think that having the location and the material it meant that we could create the best fire to make our video look professional.
The second prop that we had in our video was a bench. We wanted it to look like the artist was alone to emphasise that he is alone. The best way we thought we could do this was of him sitting on a bench. We were lucky as there was a bench in the field we were filming in which meant that all we had to do was to carry it to the correct position and to make sure that it was in the frame which had to include the fire. Luckily we had a clear idea of what we wanted to do as we had a good shot list and storyboard.
The third prop that we wanted to use was a notebook. We wanted to show the love that the actor and her once had and the best way we thought that we could achieve this is through the use of a notebook. We also wanted to do this because we wanted to see the actor throwing things in the fire to represent his loss and the burning of their old relationship. This is why it was essential to firstly show the notebook first as it would not have made much sense otherwise. 
We thought that the female and the new male should be holding something to show that they are on some kind of date and that they are together. The best way we thought we could do this is through the use of them two holding the same cup. We thought that this would be good to show that they are together and to help make it clearer for the audience. We also thought it would look a lot more professional rather than them not holding anything. 
Finally, the last prop that we wanted to make sure that we had a shot of was the mobile phone. The mobile phone was used to show that he still had emotions for her however he started to lose them once he was on it. The way that we was able to show this is through the use of footage showing him deleting old photo's of them. We wanted to show that whenever the males were on the phone it showed that they were losing their passion and love for the female actor. This is clear from the shot of the new male pushing the female character away. We thought that having one object to display the loss of love would be the phone as it would look the best and be the easiest to shoot with. 
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