Final Magazine Advert and Feedback

Final Magazine Advert

Creative Process

Edit 1

I had to do a lot of editing to create this. The longest time taken on this was creating the assets of our own creation for the picture, such as the movie credit text which Bastille always adds to the bottom, creating an artificial looking land and fire to make sure i'm able to add fire to the scene. In terms of the picture, the way i took it made sure it was compositionally sound to the size of an A4 piece of paper, pointing this out, i made sure Kierann was in the centre of the frame, and then a leg of the bridge went through the middle of his head, and then the bridge stretched across the whole of the image. As well as this, i made sure the bushes at the side stretched over the same length in the shot, so it all looks aesthetically pleasing. My original idea of putting fire was to blacken the water to make it look like oil, and then placing a fire on it to contrast the elements of fire and water, which was the reason we chose the shot in the first place.

We then had to make it look realistic by adding Virgin records logo, the original record label for Bastille, then we added the Spotify, iTunes, and Google play icons at the bottom to promote ways to listen to the song remotely. I then added the amazon.com symbol to advertise where to by the physical copy (The digipak)

Edit 2

I changed the triangle for the circle as it has been said that we have to create our own symbol to represent Bastille, though i do think this doesnt look as compositionally sound as with a triangle.

Edit 3

Here i rubbed out the triangle just because i forgot to do that in the first edit, and added the Taurus records logo to represent our record label.

Questionnaire - Moving forward

I asked 13 members of our target audience demographic to give their opinions on our product (Magazine advert)

"What can be improved - Notes"

DO YOU LIKE THE DESIGN OF OUR MAGAZINE ADVERT?

Yes - 7 people

Good, but needs improvement - 4 people

No - 2 people

What can be improved?

- (Kierann) needs to be looking in to the fire

-Star reviews would look nice, need to be added

Edit 4

I chose an entirely different image for the magazine advert, mainly as i felt the original image that i was using editing tools to create just didn't feel correct, also the main star image was not looking at the fire. In this case, i got an image from when we were filming of Kierann walking by the fire. It was in an unusual resolution in comparison to the scale of an A4 page, so i had to crop the image to make sure the star and the fire were both center-frame. The unusual resolution of the image made me create a border round the top edges, so that the image perfectly fit within the frame. It also made it easier to see the white text at the top and the bottom. However, i also realised that the name of the song "Things we lost in the fire" was hard to see against the sky light that was shining through the trees.

Edit 5

Responding to further feedback, i was told that the magazine advert would look even better if we had an image of Kierann sitting on the bench, so i replaced the image yet again. It wasn't hard this time as i'd already done it multiple times before. However, i did decide to extend the top border downwards so that the text below Bastille was easily visible. I did also remove the overlay rectangles that were placed either side of the artists name.

Edit 6

This edit i added Star Reviews, Release date, and added back the rectangles. The November 7th release date is actually at that date for a reason. We wanted to relate our music title back to a specific date. We thought of Guy Fawkes night on the 5th of November because it relates back to the fire, or the day of the Great fire of London, but i feel as if that wouldn't be right just because it has two dates -  a beginning and end . The star reviews replace the movie credits text as a response to feedback because i was told it looks more like a movie poster. I chose mainly British publishers as it fits with the artist's origin country. The magazines here are all fairly reputable as well, but usually post about a more niche side to the music industry, hence why i chose them because they'd be likely to post about an Indie artist such as Bastille. I added the rectangles back in to the magazine advert as I felt as if there was something missing within the top banner, like there was too much writing, but barren visuals.