Target Audience Brief for the music video (Kierann)

Target Audience Brief For the Music Video

The group bastille’s target audience is quite varied. In one of their albums, Bad Blood, its songs include many different genres. Such as Indie pop, Indie rock. They share the same fan base as Arcade Fire, Coldplay and Ed Sheeran. This makes it quite hard to pin down their target audience into one group and one demographic as it is very varied. To find out their audience I have looked into the target audience for each of the three genres. The most popular audience for indie pop music videos is people aged 16-24. Studies show that 55% of the people viewing the music videos were male and 45% were female. The target audience for the viewers of indie rock are as well people aged 16-24. Yet again the gender is about the same. The target audience is predominantly white British; this may be because he is bigger in the UK than anywhere else. The demographics of the target audience are students. This is because during the ages 16-24 you are still in education or have just left. However, as the majority of listerners are students and also that their genre is indie it is likly that minorities would listen to their music. They are usually from the creative background. This may be because they understand bastilles intentions in the music video and enjoy seeing the creative ideas of the music video. Due to the target audience mostly coming from a creative background it’s likely that the majority of them do play an instrument. As genre indie itself has an unusual feel to it, that it is primarily low standards, there target audience would most likely also watch indie films and play indie games. To link closer to the genre which in turn links back to the audience’s likes we deeply considered which locations we would film in. To link closer to the genre we filmed partly in a field and in a wooded area, as well as in a studio. These are locations which are commonly seen in indie-pop music videos as they make a mysterious vibe which they purposely try to make. We believe by closely referring to Indie-pop music video generic conventions it’ll directly target our demographic. The other locations we filmed at was in a park and in town. This directly targets our demographic of young people as they are both places in which our target audience may hang out or go often, however the park loosely targets our audience as everyone has memories of going to the park and when in the music video we visit the park it’s supposed to feel like a past memory. Our demographic is primarily for the young British audience. For this reason, we have used two Caucasian actors. As we are not extreme indie and our demographic is young heterosexuals, the actors are all presented as young heterosexuals. Our music video uses the "Uses and Gratification Theory". We will use actors who are relatively the same age and demographic to our audience. This will let them relate and build a relationship with the characters, which will give the audience pleasure in watching our music video. Our target audience will use the music video to compare their relationship and lifestyle with the one presented in the music video. Our music video also uses the reception theory. Our music video addresses themes which are common in their age group, relationships and the struggles of them. Our music video shows what someone should do if they are being cheated on e.g. walk away. This will attract them to the music video.